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First Impressions Matter



Talk about First Impressions!

What’s wrong with this article? Can u spot the error’s? It can be very difficult when commissioning your website. You hand it over to a great web designer who makes it look very pretty with colors and image’s making sure it is SEO’d to the max. But who is checking the text? You can bet that your designer isn’t. Unless you’ve paid thousands of pounds for an agency with inhouse copyrighting staff. Did you right the copy? Or was it copyed and pasted from documents or brocures? Someone, somewhere at some point needs to have checked the copy for erors.

Often, just the simple act of paisting copy from a document into a website causes little mistakes to creap in. Or, it can be as simple as the fact that whoever wrote your copy doesn’t have a clue how to spell (or can’t type very well). All of this just leads to a poor first impressions for your customers. Remember that in these days of technology savvy business, your “shop-front” is now your website. Often it is the 1st part of your business that people will encounter. Don’t you want too look your best?

Think about days past when you would walk into a shop for the first time. Was it dirty? Untidy? Where the staff friendly? How was the product displayed? You will have made a first impression of that business in the first 20 seconds of entering it’s doors. The same thing is happening in those vital first seconds when a customer clicks on your web address. Are you clean, tidy and user-friendly?

Set aside some time this weak – without distraction of employees, children or television, and read through every page of your website. Can you find any mistakes? Is it easy to navigate to the diferent pages? If you struggle with any of this, than there is an easy solution. Four a very affordable hourly rate, Vi-VA will proof you’re website, making a note of the mistakes on each page and pointing out any navigational problems.

We’ll save you time, embarrasment and in the end, money. Why wouldn’t you want you’re “shop” to look it’s best?

By the way – how many errors did you spot in the above? There were 24. It is just too easy to make a mistake. You are too close to the forest that you can’t see the trees.

The text is copied below with the corrected words in red.

What’s wrong with this article? Can you spot the errors? It can be very difficult when commissioning your website. You hand it over to a great web designer who makes it look very pretty with colours and images making sure it is SEO’d to the max. But who is checking the text? You can bet that your designer isn’t. Unless you’ve paid thousands of pounds for an agency with inhouse copywriting staff. Did you write the copy? Or was it copied and pasted from documents or brochures? Someone, somewhere, at some point needs to have checked the copy for errors.

Often, just the simple act of pasting copy from a document into a website causes little mistakes to creep in. Or, it can be as simple as the fact that whoever wrote your copy doesn’t have a clue how to spell (or can’t type very well). All of this just leads to a poor first impression for your customers. Remember that in these days of technology savvy business, your “shop-front” is now your website. Often it is the first part of your business that people will encounter. Don’t you want to look your best?

Think about days past when you would walk into a shop for the first time. Was it dirty? Untidy? Were the staff friendly? How was the product displayed? You will have made a first impression of that business in the first 20 seconds of entering its doors. The same thing is happening in those vital first seconds when a customer clicks on your web address. Are you clean, tidy and user-friendly?

Set aside some time this week – without distraction of employees, children or television, and read through every page of your website. Can you find any mistakes? Is it easy to navigate to the different pages? If you struggle with any of this, then there is an easy solution. For a very affordable hourly rate, Vi-VA will proof your website, making a note of the mistakes on each page and pointing out any navigational problems.

We’ll save you time, embarrassment and in the end, money. Why wouldn’t you want your “shop” to look its best?

So, how many of the errors did you spot?

More than 3? Then, well done! Now go ahead and check your own copy!

Less than 6? You better get in touch with us.

 

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